Google

Authors:
Carlos Guerrero, Sarah Knoerl, Flavio Dias Pegas da Silva

Innovation Framework:

Diagram-Google

Google was co-founded on September 4, 1998 in Menlo Park, California by Larry Page and Sergey Brin. Over time, the company has grown to one of the world's largest technology leaders. Their main focus consists of search, cloud computing, software, and the consumer web. In August 2015, Google restructured their corporate structure and announced a new CEO, Pichai Sundararajan (Sundar Pichai). The new structure is called Alphabet, which is the parent company for a number of subsidiaries including Google, Google X, Venture and Capital. Their mission is to organize the world’s information and make it universally accessible and useful, and one way to do this is through innovation. Google innovates through their products, structure, and process. They work to create new ideas to implement into the company that have not existed before that provides value to their users.

Product Innovation
Within the company there is a strong focus on product innovation and working to produce the best products for the customers. Google asks users for feedback and from that feedback they innovate change to improve the products. Google always aims to be the best, and this is one way on how they accomplish that goal.  The company also encourages employees to expose their ideas. This company thrives off the innovative minds and ideas of those of whom are new to the team. Remember it only takes one idea to deem a successful product. Along with internal product innovation, Google also works externally with other companies across the globe to collaborate as a team to innovate and form new thoughts and concepts.

Structural Innovation
Structure is a key part of innovation that Google focuses and prides itself on. The company firmly believes in work life balance by offering an abundant of amenities and helpful tools for their teams. They offer amenities such as sleeping pods, ball pits, free fitness centers and recreational classes, beach volleyball courts, and laundry. As well as having a free cafeteria within 150 feet at any point in time along with a shuttle service that picks up and drops off Googlers wherever they live in the bay area. The shuttles are equipped with Wi-Fi and plugs so each employee is able to work on the shuttle as well. These shuttles allow innovating in a convenient way to be able to work longer and more remotely while managing time efficiently.

Process Innovation
Google offers if employees a way to create new and efficient ways to move big data throughout the company, as well as taking time to improve longstanding technologies. One main process that Google gears into its company innovative culture is called the 20% Rule. Each employee has 20% of time each week to focus on other projects and ideas they have. This allows team members to join any team within the company and work in other areas that might interest them to be innovative and collaborative. Google also offers internal ways to learn and challenge their workers. For example, there are classes offered every day such as various programming languages, software development, and many more.The world is fundamentally changing and Google is one unique example of how companies innovate.

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